Scotts Valley Entrepreneur Honored by National Business Group

Scotts Valley businesswoman works with some of the biggest names in Silicon Valley.

The Sales Lead Management Association recently named its “50 Most Influential People in Sales Lead Management”.  Included in the Top 15 of the group is Scotts Valley businesswoman Christine Crandell, president and co-founder of New Business Strategies.

“Those named to the 50's Most Influential in Sales Leads Management list are nominated and voted for by their 6,300 peers in the association” said James Obermayer, CEO of Sales Leadership Management Association. “The "50" are generators of wealth, from lead generation to sales lead management and Christine Crandell is at the top of her game in the top fifteen of the 50." 

According to its website, New Business Strategies has worked with a long list of well known companies including Oracle, Avaya and Concur.

“After being named one of the top 20 women to watch in sales lead management earlier this year, I am honored to also be nominated and named one of the top 50 marketing strategists in 2012” said Crandell.

Crandell is a popular blogger for Forbes.com and writer with articles regularly published in BusinessWeek, B2B Marketing, Investor’s Business Daily, CMO.com, and Sandhill.com

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