Scotts Valley Woman Named 'Woman to Watch'

New Business Strategies, a strategic marketing consultancy, announced that Scotts Valley resident Christine Crandell, its President and co-founder, has been named as one of the “Top 20 Women to Watch in 2012” by Sales Lead Management Association.

SLMA members and the public were invited to nominate women leaders in the field of sales lead management. Based on those nominated, 20 professionals were selected. Nominees were judged based on their contributions to sales lead management, marketing and sales activities, and additional qualifications, such as board positions, and authorships. James Obermayer, CEO of Sales Leadership Management Association, said, “The SLMA 20 Women to Watch guide, inspire, teach, and lead; they are creators of wealth.”

“It is an honor to be nominated by my peers to SLMA which recognizes that lead management is undergoing an important transformation that brings social science to the art of customer engagement,” Crandell said.

Known as a thought leader in the B2B industry, New Business Strategies redefined how the buy cycle is understood and influenced with her groundbreaking thought leadership work on the Sellers Compass methodology.

Christine Crandell is a B2B marketing and strategy expert with more than 20 years’ success in driving demand, crafting market shaping vision and strategy, and building brands for leading technology organizations. She advises CEOs, Board of Directors, and executive leadership teams in North America, Europe and Australia, sits on several boards including Coupa and Social Dynamx and is a frequent speaker. She is a popular blogger for Forbes.com and writer with articles regularly published in BusinessWeek, B2B Marketing, Investor’s Business Daily, CMO.com, and Sandhill.com. http://www.christinecrandell.com